Packaging & Product Experience
Bring us the patient experience you want to create
The team can work backward from the desired experience to evaluate the chain of decisions below.
Connected product experience
One continuous chain, fourteen decisions
Each decision constrains the next. Read left to right, then down.
- 01 Formula
- 02 Flavor
- 03 Taste masking
- 04 Dosage form
- 05 Shape
- 06 Color
- 07 Tooling
- 08 Analytical testing
- 09 Clinical evidence
- 10 Primary packaging
- 11 Client branding
- 12 Secondary packaging
- 13 Fulfillment
- 14 Patient delivery
Bespoke pharmaceutical-grade packaging
Packaging engineered around the product
Potential capabilities:
- Primary packaging
- Secondary packaging
- Unit-dose systems
- Blister packaging
- Sachets
- Pouches
- Bottles
- Vials
- Tubes
- Applicators
- Droppers
- Pumps
- Syringes
- Troche packaging
- Child-resistant closures
- Tamper evidence
- Moisture barriers
- Light protection
- Temperature-sensitive packouts
- Desiccants
- Specialty liners
- Pharmaceutical-grade foils
Client-specific branding
Your brand. Your patient experience.
17 potential capabilities
Brand identity is specified across the whole product system, not applied to the carton at the end. Potential branding capabilities:
- Client labels
- Logos
- Custom colors
- Typography
- Dosage-form identification
- Tablet embossing
- Blister graphics
- Printed foil
- Branded cartons
- Branded sleeves
- Branded pouches
- Branded inserts
- Patient instructions
- QR codes
- Digital instructions
- Custom kits
- Welcome materials
The brand as one product system
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Layer 01
Dosage form
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Layer 02
Primary packaging
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Layer 03
Secondary packaging
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Layer 04
Patient information
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Layer 05
Digital touchpoint
